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Platform Ecosystems 0

Platform Ecosystems

Platform Ecosystems is a hands-on guide that offers a complete roadmap for designing and orchestrating vibrant software platform ecosystems. Unlike software products that are managed, the evolution of ecosystems and their myriad participants must be orchestrated...

Freemium Economics 0

Freemium Economics

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of...

Information Management 0

Information Management

Information Management: Gaining a Competitive Advantage with Data is about making smart decisions to make the most of company information. Expert author William McKnight develops the value proposition for information in the enterprise and succinctly outlines...

Enterprise Applications Administration 0

Enterprise Applications Administration

Enterprise Applications Administration prepares you for the full breadth of work associated with administering large enterprise applications. This book provides essential information on tasks such as operating systems administration, network design, system architecture, project planning, working...

The Moderator’s Survival Guide 0

The Moderator’s Survival Guide

The Moderator’s Survival Guide is your indispensable resource for navigating the rocky shoals of your one-on-one user research sessions. Inside, you’ll find guidance for nearly 100 diverse situations (ranging from business-as-usual to tricky and sticky) that...

The Digital Crown 0

The Digital Crown

In 1997, Bill Gates famously said “Content is king.” Since then, the digital marketing world has been scrambling to fulfil this promise, as we finally shift our focus to what consumers really want from our brands:...